Dear Beauty Marketing: Stop Telling Me How to Look Younger – The Cut
Photo-Illustration: by The Cut; Photo: Getty Images
This column first ran in Valerie Monroe’s newsletter, How Not to F*…….
Read MorePhoto-Illustration: by The Cut; Photo: Getty Images
This column first ran in Valerie Monroe’s newsletter, How Not to F*…….
Read MoreIf there’s one thing we can all agree about Anne Hathaway, is that the talented Hollywood star is always turning heads with her fashion style and incredible appearance. The 40-year-old actress has had a very successful career in the film industry, and is known for always taking care of her health, including a very rigorous skincare routine.
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Anne was recently spotted having the time of her li…….
Read MorePhoto-Illustration: by The Cut; Photos: Retailers
A few months ago, there was a TikTok trend of boyfriends who can’t wait until their girlfrien…….
Read MoreThe trend cycle can be a tricky one to follow, especially in beauty. Are we into seventies waves and eighties electro pops of color – or are we all supposed to be post-millennial, chromed-out Alien Superstars? Turns out, the top 2023 beauty trends span decades past and present, and speak to all taste levels. The name of the game across categories of makeup, hair, nails, and fragrance is this: max…….
Read MorePhoto-Illustration: by The Cut; Photos: Getty Images
If you’ve been on TikTok this week and have watched even a single GRWM video, you can’t …….
Read MoreWhile the draw of glamorous events like the 28th annual Critics Choice Awards is to celebrate critically-acclaimed cinema from last year, for us beauty editors it’s the red carpet looks that steal the show.
This year we were treated to a visual feast of elegant makeup and attention-grabbing hai…….
Read MoreAt times of financial discomfort, subscriptions and memberships can seem like easy and obvious targets to cut back on. But when subscription models have recently triggered such a significant and likely irreversible shift in how we shop for beauty, I’m still interested in which offer decent value for money. No one needs a beauty subscription but for many, they are a way of enjoying cosmetics while saving on products.
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Read MoreWe know the true purpose of award season is to celebrate the best in film and TV, but as beauty editors, we can’t help but think it serves another purpose—that is, providing enough hair and makeup inspiration to last us an entire year. While we’ve already witnessed some stunning looks from the Emmys and the American Music Awards, we consider the Golden Globes to be the real kickoff to award season. After all, it’…….
Read MoreSocial media’s “Get Ready With Me” concept, more often shortened to GRWM, has been around since the dawn of YouTube. Creators have long developed personal brands by divulging their makeup routine to viewers and introducing new products as they prep for their day or night. As the platform evolved, breakout YouTubers at the time, like Olivia Jade, earned brand deals, attended massive influencer trips and gained mainstream visibility. At he…….
Read MoreSocial media’s “Get Ready With Me” concept, more often shortened to GRWM, has been around since the dawn of YouTube. Creators have long developed personal brands by divulging their makeup routine to viewers and introducing new products as they prep for their day or night. As the platform evolved, breakout YouTubers at the time, like Olivia Jade, earned brand deals, attended massive influencer trips and gained mainstream visibility. At he…….
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